(February 22, 2012) – Oshkosh, Wis. –The CitizensFirst Credit Union board of directors has named Kevin J. Ralofsky as the organization’s new Chief Executive Officer. Ralofsky will take the helm at CitizensFirst Credit Union May 29. Ralofsky is currently the CEO of Vacationland Federal Credit Union in Sandusky, OH. At VacationLand, he championed corporate branding, growth in the business loan portfolio and innovative social media and guerilla marketing outreach efforts to bring more Gen Y members into the credit union. He is founder of ChatterYak!, a Credit Union Service Organization, that provides social media consulting services to credit unions across the country. Ralofsky is also a board member of the Ohio Credit Union League and other local non-profit organizations. “I am impressed at how CitizensFirst has innovated and grown, and most importantly, how the team has continually placed the member in the middle of it all,” Ralofsky said. “I am so excited to be a part of a culture with such strong passion surrounding the member experience.” Before joining VacationLand Federal Credit Union, Ralofsky worked as a management consultant in financial services and medical fields and in commercial lending and retail services for corporate banks. He was the Vice President of Commercial Lending with Fifth Third Bancorp in Cleveland, Ohio, and Assistant Vice President Commercial Banking for National City Corporation in Cleveland, Ohio. Ralofsky earned his M.B.A. from the Weatherhead School of Management at Case Western University, where he graduated with concentrations in Banking and Finance and Mergers and Acquisitions. He earned his Bachelors of Science from the University of Dayton. About CitizensFirst Credit Union CitizensFirst is a member-owned, not-for-profit financial cooperative with membership and banking services open to anyone who lives, works or worships in the counties of Winnebago, Fond du Lac, Calumet, Outagamie, Dodge, Washington or Waushara . Originally opened as Wisconsin Axle Credit Union in 1937, CitizensFirst now has offices in Oshkosh and Fond du Lac and serves over 30,000 member-owners. Today, with over 70+ years of prudent financial decision-making and strong capital reserves, CitizensFirst has $350 million in assets, ranking in the top 5% of credit unions nationally.

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