Data from Quantified Communications suggest that persuasive statements from the C-suite rely on intuition and emotion, accompanied by a tone that is authentic to the speaker. The data also suggest clarity is a good thing and can be realized even in dense financial statements, as seen with Warren Buffett’s Berkshire Hathaway annual letters.

Read more here.

Know someone who would find this interesting? Share it now!Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
Linkedin
Share on buffer
Buffer
Share on email
Email