Get Past Your Own Misconceptions About Millennials

So your credit union needs to attract and retain Millennial members?  Perhaps you should start by respecting the generation and getting past your own misperceptions.  That may sound harsh, but it’s the first thing I needed to do as the CEO of Darden Credit Union.  If you’re anything like me, you had some preconceived notions about the largest American generation.  Starting with the first one: They’re lazy.

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