“Southwest Airlines hires less than 2% of applicants, citing a determination to hire people for the right values,” writes Julie Weber, the company’s Vice President of People. “Doing so is the only way to build a respectful, ambitious and passionate workforce,” Weber argues. “We often talk about how we can evolve to compete to attract and retain the best talent, and we always agree that hiring and promoting for values is something we can’t ever change,” she writes. What can your organization do to define the important values of candidates and make better hiring decisions?

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