The SESLOC Federal Credit Union Board of Directors is pleased to announce the selection of Geri LaChance as their new President/Chief Executive Officer, succeeding Bertha Foxford who is retiring after 48 years with SESLOC. “We feel that Geri’s background and personal style is a great match for our credit union culture and strong sense of community. Her professional experience and strategic insight in combination with the expertise of our outstanding staff and management employees will position SESLOC to build on its current foundation” says the Board. “I am honored to have been selected as CEO and am so pleased to be joining the SESLOC team. Bertha Foxford has created a wonderful legacy, evidenced by this solid credit union which is an integral part of the financial lives of so many people in San Luis Obispo County. With this foundation, SESLOC has an exciting future ahead for growth and expansion of member services” says LaChance. Geri is currently the Chief Operating Officer at North Island Credit Union, a $1.1 billion credit union serving 90,000 members through ten branches in San Diego County. As Chief Operating Officer, LaChance is responsible for branch and contact center administration, the investment and insurance division, marketing, public relations, human resources and legal. She has been on the North Island team for twenty-three years, nineteen at the senior executive level. Geri is a graduate of the University of San Diego, where she earned both a B.B.A. in Business Economics and an M.B.A. in Marketing. She also completed a Master’s Certificate in Finance at the University of Maryland. Within the credit union industry, Geri currently serves on the California Credit Union League’s (CCUL) Public Advocacy Committee and the Credit Union for Kids Wine Auction Committee. She is immediate past chair of the Credit Union Alliance, a cooperative public relations initiative among San Diego credit unions. She was an inaugural member of the Filene i3 Group, the national credit union innovation team under the Filene Research Institute. She has been involved with the World Council of Credit Unions, specifically with the Polish Credit Union movement, and has spoken internationally about the “Twinning Program” opportunities between U.S. and developing foreign credit unions. Active in the local community, LaChance was a fifteen-year board member and former chair of the South Bay Family YMCA. She has also served as chair of the YMCA Board of Governors for all YMCAs in San Diego County. She currently serves as a life member of the Holiday Bowl Board, and is a Vice Chair of the City of San Diego Funds Commission. Geri LaChance will assume the role of the President/Chief Executive Officer at SESLOC Credit Union in December 2011.
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